Monday, December 30, 2019

Child Abuse And Its Effects On Children s Life Essay

2 CHILD ABUSE CHILD ABUSE WRITTEN BY SHELISA MCFIELD SEPTEMBER 29, 2016 BELHAVEN UNIVERSITY JACKSON. MISSISSIPPI Child abuse is just one of the problems in America we face today. Child abuse affects a child’s mind, emotional state of being and this type of abuse or cruelty molds a person to whom they are by the age of eighteen and is a worldwide prevailing occurrence. â€Å"Child abuse or ill-treatment creates all forms of physical and /or emotional ill-treatment, sexual abuse, neglect or negligent treatment, or commercial or other exploitation, resulting in actual or potential harm to the child’s health, survival, development or dignity in the context of a relationship of responsibility, trust or power.† Child sexual abuse had been extensively known as one of the distress in a child’s life. Previous study have delivered tough indication of child sexual abuse is connected with a quantity of psychological, social, and mental health problems. Depression, anxiety, alcohol and drug abuse, and most illnesses among adult child sexual abuse victims. Former analyses have stated that some of the fears include sexual illnesses, victimization, and close acquaintance violence. In recent times, it has been establish that various physical health conditions are connected to child sexual abuse. In accumulation, child sexual abuse fighters have been found to accomplish less in knowledge and revenue. Judith Herman (1992) describes a treatment plan for childShow MoreRelatedChild Abuse And Neglect Of Children1291 Words   |  6 PagesChild abuse and neglect are highly contested concepts, underpinned by and subject to a range of political and cultural factors particular to the society in which they occur. Therefore, child abuse and neglect are not phenomena that lend themselves to easy definition or measurement (Corby, 2006:79). This means that child abuse or neglect cannot be defined unless we take the cultural context into consideration, for what is considered to be abusive or neglectful in one society could be acceptable inRead MoreAbstract. A Strong Family Foundation Can Establish Positive1543 Words   |  7 Pagesoutcomes in children, this includes a parent and child having a good relationship. On the other side of the spectrum a family full of violence and child abuse can establish negative outcomes and consequences in a child’s well being and quality of life. The men tal and psychological health of this child can be compromised due to not having a stable home. The objective is to research the relationship between child abuse and quality of life in abused children. Both male and female children will completeRead MoreAccording To Federal Law Child Abuse Is Deemed As Any Type1327 Words   |  6 Pageslaw child abuse is deemed as any type of current act or failure to act upon on the part of a parent or caretaker which can result in death, serious physical or emotional pain, sexually explicit abuse or exploitation or an action or failure of an action in which anything presents an imminent risk of serious harm. According to the journal of Family Violence every year 3.3 to 10 million children endure and witness abuse and violence in their homes. Research also shows that even 900,000 children areRead MoreChildren Are Victims Of Child Abuse1353 Words   |  6 Pages Did you know that more than six million children are victims of child abuse in the Unit ed States? We lose four to seven children every day due to abuse and neglect. The United States has one of the highest child abuse records across the nation (National Child Abuse Statistics 1). Children can be abused in many ways including neglect, physical, mental, sexual and emotional abuse. People do not realize the severity of this epidemic. More and more children are being effected everyday, having to dealRead MoreChild Abuse And The Long Term Effects860 Words   |  4 PagesQuestion/Introduction â€Å"What is child abuse and how does it effect an individual in long term?† According to ehow.com, child abuse is defined by federal law as, Any recent act or failure to act on the part of a parent or care taker ,which results in death, serious physical or emotional harm, sex abuse or exploitation. Child abuse is really a very critical problem in our society because it has long lasting social, mental/ emotional, and physical effects on an individual. I have witnessed these effects on close friendsRead MoreThe Effects Of Sexual Abuse On Children1441 Words   |  6 Pagesobject, the father leaves the child laying helplessly on the floor. The child wailing out for help from a â€Å"parent†, but no parent comes, so there the child lay balling. How could a parent abuse something they created? A person that is abused feels alone because they do not have a real parent figure, nor a family member to talk to. Some parents claim they spank the child; however, hit the child more than once. Abused children not only experience the effects of the abuse in childh ood, but it also becomesRead MoreThe Effect of Child Abuse on The Emotional Development of the Infant1229 Words   |  5 PagesThe Effect of Child Abuse on the Emotional Development of the Infant to Five Years Old in the United States A Review of the Literature Child abuse is one of the most serious issues in the United States today. Child abuse is the physical, emotional/ psychological or sexual maltreatment of a minor. Neglecting a child is another type of abuse, and includes malnutrition, abandonment, and/or inadequate care of a child’s safety. Additionally, any neglectful act can lead to physical or emotional harmRead MoreThe Connection between Child Abuse and Crime Essay1055 Words   |  5 PagesEvery year, child abuse and neglect affect more than one million children nation-wide (Currie and Tekin 1). Along with this, child abuse is the source of severe injury to more than 500,000 children and the death of over 1,500 children (Currie and Tekin 1). These outrageously large numbers reveal the extent to which child abuse and neglect impact society; however, they do not acknowledge the effect abuse can have on a child’s life and the repercussions that may occur in both the individual’s childhoodRead More Investigating the Long-Term Effects of Physical Child Abuse Essay1057 Words   |  5 Pages Everyday there are children being abused by someone who is supposed to protect them. An estimated 905,000 children were victims of child abuse or neglect in 2006(Child Welfare Information Gateway, 2008). In 1996, more than three million victims of suspected abuse were reported to child protective services agencies in the United States (Baker, 2002). The numbers have changed and still many cases of abuse go unreported. The number of incidences of child abuse rises when the family is under stressRead MoreEffect of Child Abuse in Our Society1405 Words   |  6 Pages EFFECT OF CHILD ABUSE IN OUR SOCIETY INTRODUCTION Child abuse is the physical, sexual, emotional abandonment and/or maltreatment of a child. Child abuse is a latent function of some families that is not intended but happens anyway. Child abuse is often seen differently, depending on various cultures, societies, and groups. We as a society cannot really understand the effect of â€Å"Child Abuse in Our Society† unless we have the grasp knowledge of what child abuse actually is. This

Sunday, December 22, 2019

Proceedings Of The Second Conference On Human Capital...

Proceedings of the Second Conference on Human Capital Development Vol. 2 No. 2 2015 Theme: ENHANCING HUMAN CAPITAL DEVELOPMENT THROUGH MULTI-DISCIPLINARY RESEARCH Date 30th June 2015 Venue Conference Hall, Rivers State College of Arts and Science Port Harcourt, Rivers State, Nigeria Fortress Educational Consultancy Services Limited Proceedings of the Second Conference on Human Capital Development Vol. 2 No. 2 2015 Editorial Board Editor: Dr. (Mrs.) Edwinah Amah Co-Editor: Dr. Ukoha Ojiabo Associate Editors Prof. A. Ahiauzu Prof. Don Baridam Prof. Seth Accra Jaja Asso. Prof. Godwin I. Umoh Prof. Okey Onuchuku Prof. B.E. Okoli Prof. (Mrs.) Bene Willie Abbey Prof. (Mrs.) A.I. Hart Prof. (Mrs.) Nnena F. Peterside Prof. Boma Afiesimama Prof. Francis Sikoki Prof. I.J. Agiobenebo Prof. P. Ezekiel Hart Dr Ellis Beteck Dr Ayodele Julius Alade Fortress Educational Consultancy Services Limited Proceedings of the Second Conference on Human Capital Development Vol. 2 No. 2 2015 Editorial Board Editor: Dr. (Mrs.) Edwinah Amah Co-Editor: Dr. Ukoha Ojiabo Dr. (Mrs.) Edwinah Amah: Department of Management, Faculty of Management Sciences, University of Port Harcourt. Dr. Ukoha Ojiabo: Department of Management, Faculty of Management Sciences, University of Port Harcourt. Prof. A. Ahiauzu: FacultyShow MoreRelatedEffects of Human Capital on Maize Production in Ghana Essay1555 Words   |  7 Pagesgrowth in agriculture is therefore an important element for economic growth and development. Yet, growth in this sector has been slow. According to the World Bank (1989), agricultural growth for the continent from 1980 to 1989 averaged only 1.8% per year. Therefore, â€Å"improving this growth rate is of increasing concern for both governments and international organizations† (Pinckney 1995). Investing in the human capital base is regarded as one of the most effective ways to improve agricultural productivityRead MoreHighway Effectiveness And Regional Economic Growth1460 Words   |  6 PagesProfessor Gary Rife Yongxin Shan 12/13/2016 Highway effectiveness and regional economic growth Introduction The construction of transportation infrastructure to national economic strength and efficiency is usually mentioned as a key to promoting development. We believe that it provides a strong support for the both economics and social undertaking, so that it focuses on where people live and where businesses locate. In other words, the decision of transportation construction affect the land use patternsRead MoreThe Effect of Globalisation on the Development of Underdeveloped1 Economies7888 Words   |  32 PagesTHE EFFECT OF GLOBALISATION ON THE DEVELOPMENT OF UNDERDEVELOPED1 ECONOMIES By MUSA JEGA IBRAHIM The existing wide disparities between the developed and the underdeveloped economies makes globalisation a tool for stultifying the industrialisation process, and by extension, retarding the growth and development of underdeveloped economies. Trade liberalisation, the cardinal instrument of globalisation ensures that industrialised countries have access to world markets, which enhances furtherRead MoreResearch9521 Words   |  39 PagesEntrepreneurship Research Conference, Madrid, Spain. Mahto, R. V., Davis, P. S., Khanin, D., and Ames, M. D. 2007. A model of successors’ commitment to the family business: The role of psychological ownership. A paper presented at the Family Enterprise Research Conference, Monterrey, Mexico. Mahto, R. and Davis, P. S. 2007. Heirs’ commitment to their family’s business: The effects of earned versus inherited equity. A paper presented at the 2007 Family Enterprise Research Conference, MonterreyRead MoreCorporate Entrepreneurship at Ge and Intel2827 Words   |  12 Pages2010 EABR ETLC Conference Proceedings Dublin, Ireland Corporate Entrepreneurship at GE and Intel John Zimmerman, Zayed University, U.A.E Abstract This is the first of three planned articles concerning Corporate Entrepreneurship (CE). The author is a former entrepreneur practitioner who secured an earned doctorate from Pepperdine University in 2008, and who now teaches at Zayed University in the United Arab Emirates. In this article the author explores the concept of Corporate EntrepreneurshipRead MoreEssay on Leadership Challenges and Strategies in a Post-GFC World1460 Words   |  6 Pagesloss of public trust in directors and partnerships, and to the deterioration of social capital. To solve this, CSR has become a motivated method for the organizational program performing the companies’ conflict to keep legitimacy as a necessary resource of business conduct (Palazzo, Scherer and Suchman, cited in Voegtlin, Patzer, and Scherer, 2012, p.3). It is absolutely assert that management education is the second one to participate in the crisis. It requires MBA students to expand increased personalRead MoreCloud Based Accounting Information System1715 Words   |  7 Pagesso on that can be rapidly provisioned and released with minimal management effort on service provider interaction† (Mell Grance, 2011, p. 2). It is an on-demand self-service that could supply computing capabilities unilaterally without requiring human interaction. Capabilities are delivered over broad network access and used by heterogeneous thin (Boss, Malladi, Quan, Legregni, Hall, 2007, p. 4). The computing resources are pooled in order to serve multiple consumers using either the multi-tenancyRead MoreEssay on Painters Socio-Technical Issues1547 Words   |  7 Pageshumanistic principles. The main task of the designer is to enhance the quality of working life and the job satisfaction of the employee. In turn the achievement of these objectives will enhance productivity and yield added value to the organization. The second set reflects managerial values. Socio-technical princip les are merely instruments for achieving primarily economic objectives. Humanistic objectives have no value in themselves but if their achievement produces a better performance from employeesRead More Adult Arts Learning Essay2217 Words   |  9 Pagesprogram equates leaders and artists in that both know how to coach, encourage, take risks, innovate, inspire, and express a vision; both use the capacities of emotional observation and critical judgment. Intergenerational arts projects foster the development of communication and reflection skills and formation of new perspectives about oneself and others. Apol and Kambour (1999) used dance and writing with elders and adolescents to engage both verbal and nonverbal ways of knowing and help them expressRead MoreCompetitive Strategy for Low Cost Airlines4132 Words   |  17 PagesProceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 2007, 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University, Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs

Saturday, December 14, 2019

Terrorism at the Border Free Essays

Terrorism. What is it? Can anyone define it? Is terrorism when someone hits two buildings with airplanes to kill thousands? Or is it when someone smuggles drugs to a country. Could terrorism be violence or just causing harm to people in some way? Terrorism is defined in so many ways. We will write a custom essay sample on Terrorism at the Border or any similar topic only for you Order Now The United States today is so much more involved with fighting the war on terrorism in far away countries like Afghanistan, then looking at the threat that is lying along the United States border. The violence at the Mexico border is terrorism. It is not only terrorism to Mexico but terrorism to the United States as well. So many people have been terrorized by the violence that lies along the border of the United States and Mexico. The violence is stemming from the Mexico drug cartel’s who are smuggling drugs into the United States. There are not only innocent people being killed but there is also the members of the cartels that are being killed over the selling and smuggling of the drugs to the United States. There are also police officers, soldiers and most shockingly news reporters that are being murdered (Carpenter, T G (02/2/2009). Terrorism is seen in many different ways. For example, in the Germany Holocaust, innocent people were killed because they were or thought to be Jewish. There were thousands of innocent people killed by one man who was attempting to gain control over a government. He used violence and chaos to eventually become president of Germany. How Hitler has so many innocent people killed is an act of terrorism (http://www. fff. org/freedom/fd0403a. asp). The killings of innocent people who are attempting to protect themselves from the cross fires of the Mexican Cartel’s are no different than the Jewish community attempting to hide from Hitler and his men. With all the people getting killed, whether it is a drug cartel member, an officer of the law, or an innocent family hiding from the gunfire, it is terrorism. It is terrorism because it is a group of individuals attempting to gain power by killing. The Mexico drug trade is estimated as a twelve billion dollar business a year. It is said that Mexico gets their cocaine from Columbia and also has its own operations of marijuana and heroin. ( War without end. (2004). In 2006 alone the United States seized 2,238,075 pounds of marijuana at the border of Mexico (Katel, P. (2008, December 12). The Mexico cartels are killing each other in brutal ways because they are fighting over areas along the border that are called â€Å"smuggling routes†. These routes are used to smuggle drugs from Mexico into the United States. (Carpenter, T G (02/2/2009). By the Mexico cartels getting the drugs into the United States and distributing them to the United States citizens that is terrorism. It is terrorism because it is causing harm to people and governing people who are addicted to these drugs. When a person is addicted to drugs they either have the mentality to stay addicted or get help off the drug. When a person is addicted to a drug and does not want the help to get off, they then contribute to the terrorism of the Mexico cartels by needing the cartels to transport the drugs into the United States. Would that consider Americans terrorists too? Are they terrorists because they are supporting or supplying the Mexican Cartel’s with the funding or addictions needed to run a successful drug business? In many ways it is terrorism. Think of a terrorist group as a successful business. A successful business needs to sell its product to grow. The more products it sells the more it can grow. By the cartel’s selling their drugs to the American people, the American’s are supporting terrorism. They are also supporting terrorism by selling the cartel’s the guns they use to do there terroristic acts of violence (http://www. nytimes. com/2009/02/26/us/26borders. html). But Americans are not the only ones who buy drugs from the Mexican Cartel’s. Terrorism is defined as â€Å"a terroristic method of governing or of resisting a government† and it can also be defined as â€Å"violent and intimidating gang activity† from the web site Dictionary. eference. com. The Mexico cartels demonstrate both of those definitions. By being violent and intimidating gangs and having violent and intimidating activities. They also resist the government by continuing the violence and smuggling. The only way to stop the terrorism in Mexico would be to dismantle all cartels or close and secure borders. The Mexico drug war is stated as â€Å"the war without end† by an article called War without end. As long as drugs are being produced and smuggled there will always be terrorism at the Mexico border. How to cite Terrorism at the Border, Papers

Friday, December 6, 2019

Sunshine Cafe Public Relation Campaign Planâ€Myassignmenthelp.Com

Question: Discuss About the Sunshine Cafe Public Relation Campaign Plan? Answer: Introduction Public Relation (PR) is the out of what is done, what is said and what others say about an entity or a person (Edwards 2012, p.9). In simple language, it is concerned with the brand reputation (KOTLER KELLER 2013, p.502 527). In most cases, public relations are usually peppered with a campaign. The key concepts are of tactics, strategy, ammunition, and champions. A campaign is used to define an operation that is designed to accomplish a specific goal. In public relations, the campaign is about working in an effectively prearranged and proactive manner to reach a specific objective (Rinrattanakorn 2012, p.39). In order to plan a PR campaign, several factors need to be looked at including how it is going to be conducted, and the different forces will be positioned. The outcome is that if the campaign is properly planned and implemented, its goals are likely to be met (Bobbit Sullivan 2014, p.2). Regardless of the type of the PR campaign, it should be well planned to focus efforts, t o foster long-term view within a firm, enhance effectiveness, keep the campaign proactive, minimize mishaps, and manage conflicting priorities (Contentextra n.d, p.2 and Palaniappan Ramachandraiah n.d, p.13). This paper seeks to study Sunshine caf and its target market as well as the many reasons behind designing a business plan for the restaurant. Situational Analysis Sunshine Caf Background Information Sunshine caf is an Australian restaurant that is set to open in George Street, Sydney, Australia within the next few months. The caf will strictly operate to provide a wide variety of specialty food and beverage products including tea, coffee, hot lunches, and snacks to its customers. Presently, there lacks a suitable restaurant to serve breakfast, treats and hot meals to the target market in George Street. Sunshine caf will strive to provide its customers with comfort and affordability to maximize their experience and satisfaction as well as build a core clientele. Unlike other restaurants in George St. region, sunshine caf will be focused to make its customers happy about their indulging without them spending too much. Brand awareness is effectively being spread across George Street's very own Elite Educational Institute, and numerous studies establish that coffee is the number one choice among the Australians beyond the age of 18 years. For this reason, the Sunshine caf founder has a strong feeling that the restaurant will suitably find a home in colleges and universities across George Street. It is certain that Sunshine caf is attractive to this demographic and that the restaurant aims to leverage this image. Similarly, the restaurant is in the hopes of promoting a new initiative of student scholarship fund. To start the expansion process, Sunshine Caf will open its doors to college and university students in a few months time by launching in George Street with the key goal of fulfilling the needs of the students. SWOT analysis is a very useful tool for evaluating a company's' strengths and weaknesses while recognizing the opportunities and threats that may arise (The State of Queensland 2017, p.1). Sunshine Caf SWOT analysis will be used to analyze the overall position of the business and the environment in which it operates. The primary idea of carrying out this study is to help design a plan of action that will assist the restaurant to identify its capabilities, resources, and the requirement of the environment the business will operate. Below is the SWOT analysis for Sunshine caf. Strengths v Fair prices v Healthy eating options v Conducive eating environment v High traffic area Weaknesses v Competition v No public image v Delivery options v Limited staff Opportunities v Good reputation v The environment v Foodies v New customers Threats v Competition v Students calendar years v Success rate Strengths This feature outlines those qualities that help an organization to fulfill its mission of the business Management(Community Tool Box 2016, p.1). Sunshine caf is focused on offering reasonable prices for its products to satisfy the needs of the college and university students as well as the budget-conscious restaurant goers. The food and beverage offered at the restaurant are meant to provide a healthy eating option and experience. Similarly, Sunshine caf is a large and properly decorated environment with the setting of the tables and chairs designed and placed to provide comfort and privacy. The caf is situated in a high traffic area surrounded by colleges and universities as well as a variety of businesses. Weaknesses This quality hinders a business from realizing its mission and goals (Osita, Idoko and Justina 2014, p. 25). They play a damaging role in the growth and success of business. Sunshine caf is more likely to face stiff competition from other nearby cafes and restaurants throughout George Street, Sydney. Being a new business in the region, the company may have to no customer loyalty and reputation and also no delivery options. Likewise, the restaurant may acquire few workforces in their initial stages of operation which may still be undertaken through training. Opportunities Opportunities exist universally in the business world, but they need to be taken and used to help increase productivity, improve the business and make the business profitable (Shell-Livewire 2015, p.1). Sunshine caf being a brand new restaurant may develop a positive reputation from its inception because they will be focused on providing a broad range of products with healthy options. The privacy that comes with the restaurant may provide students interested in studying outside of the school environment with a calm and conducive space. George Street is mainly composed of the young population who are more of foodies who are seeking to be offered with fresh, healthy and a natural place to eat. A foodie is a person who appreciates the quality of food and often tells his/her colleagues about the experience (Deleuze 2012, p.5). The caf is located in a high traffic area, and for this reason, it is likely to appeal and reach new customers. Threats This arises when external factors are detrimental to the overall day to day running of the business (Rustamovna 2016, p. 37). Threats are uncontrollable factors, but companies can devise ways to manage them (JRC European Commission n.d, p.1). Competition in the restaurant industry is very stiff in Australia. Sunshine caf is entering the restaurant industry when there are several outlets in George Street. As such, the caf is likely to encounter a low success rate in the market. Similarly, most of the college and university students do not spend their entire years in campus this may translate to decreased sales during such periods i.e. summer. Objectives The objectives help to evaluate the success of the business (Heather 2013, p.1). They should be properly aligned to the operational goals and business priorities. To align Sunshine Caf as a healthcere and affordable cafeteria. Sunshine caf is situated where quite a number of fast food joints operate. The primary focus of the company is to provide their customer with reasonably-priced healthy products from their counterparts in the region. To increase the awareness of Sunshine caf. It is vital to increase awareness of the restaurant within the community at George Street region, particularly among Elite College and surrounding colleges and universities. To unify Sunshine caf brand image. The key idea is to revitalize the marketing strategy of the outlet so that it utilizes similar color scheme, logo, and prints. Inconsistencies in these aspects may confuse the target market. To offer discounts and specials on its products. Sunshine caf may need to provide specials and discounts to its customers in a bid to draw new customers and generate brand loyalty through their existing customers. The Audience The audience is the people that the business is communicating to (Ashley n.d, p.1). At the very least, they comprise the people who use a company's products and services and influence them. Sunshine caf audience will consist of Elite College students of the ages between 18 to 25 years. These students mainly have minimum wages or even less as they rely on part-time employment and parental allowances. The caf will also target the young population seeking healthy eating options and a fair price. They are also likely to attract the seniors living along George Street with low salaries and enjoy cheaper meal choices. Businesses in George Street looking for more affordable meal options may also be drawn to the caf. Strategies Strategies set out the long-term objectives of a business and establishing ways of achieving them (Hobbs and Mann n.d, p.9). On the other hand, tactics are more concrete and are directed towards smaller phases and short term duration (Singh and Ravi n.d, p.1). Sunshine strategies and tactics are as discussed below. Campaigning around its target demographics. Sunshine caf may start campaigning to introduce the existence of the brand and to get the students interests in learning more about the restaurant. The restaurant should also position itself as the number one option for the 18 to 25 years old college students. As such, it should focus on creating a strong presence in the social media platforms such as Facebook, Twitter, Instagram, etc. In this way, they can revamp the online channels to communicate updates with specials and advice on lifestyles. These updates may include information about different kind of meals and reinforce just how Sunshine caf cares about its customers. Tactics Sunshine caf may consider designing posters to be placed around colleges and universities and to hand out flyers to students. Also, they should create visitsunshinecafe.com website and interactive social media accounts like Facebook, Twitter, and Instagram in order to connect with the campus social groups and campaign to students. The caf may offer discounts of say, 10-20%, to college students to attract this audience. Incentives can also be provided to those customers who chose Sunshine caf over the rival outlets. The restaurant should also strive to create a college friendly environment. Create a conducive atmosphere. Sunshine caf should create a hospitable and favorable atmosphere in its outlet to make its customers feel at home and enjoy staying in the restaurant rather that order their meals and leave. Tactics Sunshine caf may consider setting up comfortable tables and chairs. Specific places can be designed to allow students to socialize, relax. They may put up signs like socializing' or reading' zone. They may also play soothing or refined music in the room. Organize contests. Contests tend to engage customers through voting as well as receiving updates on Facebook, Instagram and Twitter handles. Customers will not be allowed to vote until he or she likes or follows one of the social media pages. Tactics Contestants can be encouraged to submit ideas or recipes for their meals on social media channels. New products can be added to the food and beverage menu. Pictures can be posted on Facebook, Instagram and Twitter and updates can be made on the same. Create special occasions. Sunshine caf may consider preparing meals for special occasions such as birthdays, outstanding academic grades, etc. at the same time, the outlet staff can take pictures of their customers and post them on social media platforms. Those customers whose pictures were taken can also be encouraged to like or even tag themselves in the picture. This allows customers to share the pictures with their colleagues. Tactics The food and drinks products can be tailored for college students. The specials offered could include a variety of platter at an affordable price. These specials are meant to encourage and attract the hungry students to come to the restaurant. On certain times, the caf may introduce discounts on a pitcher of beer. Evaluation It is important to measure the effectiveness of what the business has achieved. It is essential to confirm the outputs and evaluation aspects and review how well the business is doing on a daily basis. Sunshine caf will measure its success and growth through evaluating the number of Likes and followers on Facebook, Twitter, and Instagram accounts. They can also assess their weekly sales and volumes as well as the number of contestants entered in competitions. Timetable Type Event Online platform Create Facebook, Twitter, and Instagram accounts Revamp the social media tools and website Registration with visitsunshinecafe.com Special happenings Re-grand opening Promotion Design flyers and brochures for promotions Budget Particulars Cost in $ Posters, flyers, and brochures 1,500 Laptops 3,500 Lease 12,000 Vendors 3,600 Drinks and snacks party 3,900 Area setting 6,200 Miscellaneous costs 3,500 TOTAL 34,200 References Ashley, L., n.d. Writing a PR Plan. Available at: https://resources.mediatrust.org/writing-a-pr-plan. Accessed on 30 May 2017 BOBBITT, R., SULLIVAN, R. (2014). Developing the public relations campaign: a team-based approach. Community Tool Box, 2016. Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Available at: https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main. Accessed on 30 May 2017 Contentextra, n.d. Unit 6: Understanding public relations campaign planning. Available at: https://www.contentextra.com/publicrelations/files/topicguides/PR_TopicGuide_6_1.pdf. Accessed on 30 May 2017 Deleuze, M., 2012. A New Craze for Food: Why Is Ireland Turning into a Foodie Nation?. Edwards, L., 2012. Defining the objectof public relations research: A new starting point. Public Relations Inquiry, 1(1), pp.7-30. Heather, 2013. Retrieved from https://b2bprblog.com/blog/2013/10/31-measurable-pr-objectives. Accessed on 30 May 2017 Hobbs, M. and Mann, A,. n.d. Public Relations: Strategies and Tactics. Available at: https://lib.oup.com.au/he/media_journalism/Chalkley_CDMEL2e_Online.pdf. Accessed on 30 May 2017 JRC European Commission, n.d. SWOT (Strengths Weaknesses Opportunities and Threats) Analysis. Available at: https://forlearn.jrc.ec.europa.eu/guide/4_methodology/meth_swot-analysis.htm. Accessed on 30 May 2017 Kotler, P., Keller, K. L. (2013). Marketing management. Harlow, Pearson Education. Osita, C., Idoko, O.R. and Justina, N., 2014. Organizations stability and productivity: the role of SWOT analysis an acronym for strength, weakness, opportunities and threat. International Journal of Innovative and Applied Resources, 2(9), pp.23-32. Palaniappan, S. N., Ramachandraiah, S. A. M., n.d. Training Programme On Public Relations. Available at: https://persmin.gov.in/otraining/UNDPProject/undp_modules/PublicRelationsNDLM.pdf. Rinrattanakorn, P., 2012. Public relations campaign. Sripatum University. Rustamovna, F. M., 2016. The Significance of SWOT Analysis in Marketing Planning. Available at: https://ws-conference.com/archive/298.pdf. Accessed on 30 May 2017 Shell-Livewire, 2015. SWOT analysis Strengths, Weaknesses, Opportunities and Threats. Available at: https://www.shell-livewire.org/business-library/business-plans/why-you-need-a-business-plan/swot-analysis/. Accessed on 30 May 2017 Singh, N., and Ravi, A., n.d. Campaign Strategy. Available at: https://archive.informationactivism.org/basic1.html. Accessed on 30 May 2017 The State of Queensland. 2017. Available at: https://www.business.qld.gov.au/starting-business/planning/market-customer-research/swot-analysis/benefits-limitations. Accessed on 30 May 2017